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Table of Contents → Leads Alone Aren’t Enough → Engage Your Leads: Offers and Lead Magnets → **The Only 4 Ways to Get Leads → Turning Leads Into Customers → Scaling Beyond Yourself → Pro Tips**
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Concepts from the $100M Leads by Alex Hormozi.
Step 1: Sell Something People Actually Want
✅ Struggling to Sell? Your Offer Might Suck. 🚀
Most people fail because they’re selling something nobody wants. The market doesn’t care about your passion—it cares about fixing problems.
Make a Dumb-Simple Offer. 🧠
→ Would a 5-year-old understand it? If not, simplify!
→ Example: “I help gym owners get 10 new clients in 30 days or I work for free.” (No fluff.)
Test Before You Build. 🛠️
→ Post about it. 📢
→ Message 10-20 people who might need it. 📩
→ Ask: “Would you pay for this?” 💰
→ If nobody is interested, your idea needs work. 🔄
Charge More Than You Think You Should.
→ $99 vs. $999 = Same effort, more money.
→ Example: A fitness coach selling $50 PDFs made nothing. Switched to a $2,000 coaching package → made six figures.
🚀 Action Item:
Write down your one-sentence offer:
✔️ Clear
✔️ Solves a problem
✔️ Has a strong “why now”
Then test it today—post it, DM people, ask for feedback. 🔥